While working on this case, we made a decision to run ads regarding the delivery apd in order to let the client personally see the efficiency of targeting advertising. Nevertheless, we were limited with data, as we didn't have an opportunity to optimize Facebook Pixel for the website. The advertising was set up blindly.
Funnel stages:
A target customer sees our advertising on Instagram.


Follows an inserted delivery app link.


An action of delivery purchase occurs.
Biała wrona
Strategy:
As we were limited with the tracking system, we could not monitor an accurate number of specific actions performed through the app. Hence, the only option was to compare the number of sales during the week without targeting advertising with the first week of our partnership. Within this time period, our client experienced an increase of customers in 3 times.

Conclusion:
01
02
03
Visual action
Interaction
Sale
Made on
Tilda