For this niche we have chosen to implement a marketing technique of providing clients with quizzes, which allow to assess the accurate cost of specific services. The whole process was represented with a few simple questions with an opportunity to leave your contacting details in the end.
Strategy and quiz development, funnel creation, and website editing were made within the first week.
A person sees an ad offering to assess the cost of his house insulation.
Next, the target customer follows a link, where he can get familiar with the product/service, and then press a button to answer questions
The next step is quiz, which consists of 4 simple questions and provides an opportunity to leave contact details after.
The potential customer receives a phone call from a specialist, whose objective is to discuss any possible questions, provide with advantageous information and offer free measurement service.
A potential purchase occurs after the measurement process and cost assessment
High-altitude work service
Within the first day we discovered an approach for this case, which allowed us to achieve the $3-4 price for one request. After analysis actions were made, the efficiency of the approach was approved and with, no hesitations, we upscaled the advertising campaign.